MORTGAGE ADVICE • HOMEBUYER’S EDGE™
The Starbucks mistake.
Over the years, Steve has watched buyers draw an emotional line in the sand over a monthly payment difference smaller than the price of a Starbucks coffee. The lesson is not “just pay more.” The lesson is to negotiate from clarity instead of emotion.
A small shift in sale price may translate into a surprisingly small monthly payment difference. But in the heat of negotiation, buyers often feel the sale price emotionally and fail to see the payment in context. Then the house is gone.
Homebuyer’s Edge™ exists so buyers understand that math before the moment arrives.